19.03.2019

Mobile News - Mystery Shopper

Mobile News is the leading news source within the mobile communications industry and

part of the publication reports on a Mystery Shopper's experience when visiting the major retailers, such as EE, Three and Vodafone.

 

The publication dated 11th March 2019 touches on the negative customer experience due to missing handsets and highlights that the majority of retailers are now displaying dummy, rather than live versions of the smartphones, due to high levels of thefts and unsustainable losses.

 

 

Mobile News findings:

 

 

Three: Of all the locations that I visited, Dalston Kingsland's bright and clean Three store gets points simply because its phones weren't dummy models, with devices from a range of manufacturers and only one phone model missing.

 

 

 

Vodafone: As I approached, I could see that the display cases were disappointingly full of dummies.

 

 

 

Carphone Warehouse: The store was generally well kept, with a wide range of handsets. However, they were all dummies.

 

 

 

EE: What there were in the mobile displays were all dummy models, and the entire display section for Apple phones was missing for some reason. Not a good look, especially given Apple's prominence in the store.

 

 

Displaying dummy handsets due to ineffective security systems isn't acceptable.

We can help, get in touch and we'll show you how.

 

 

Mystery Shopper

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About Stacey Security

Stacey Security is a division within Stacey International Ltd. Stacey Security specialise in open display merchandise security, aiding loss prevention for brands and retailers worldwide.

 

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